Senior Manager, Marketing Operations
OnlineMedEd’s purpose is to change how education is approached, delivered, and learned. We leverage education, technology, and research together to drive it all forward. Our philosophy is simple: medical knowledge belongs to no one, so medical education should be accessible to everyone. So we made a quality baseline education available to the world, for free. Today, we are one of the most widely used medical education platforms globally, playing a key role in creating the next generation of health care professionals. Equipped with enhanced knowledge, reasoning skills, and empathy, this generation of doctors is improving the lives of millions of patients.
To help us pursue this mission, we are looking for a Senior Manager, Marketing Operations to play a pivotal role in OME's growth and revenue functions. Reporting to the VP of Marketing, the successful manager will own the marketing technology stack, working cross-departmentally to plan and deliver ideas that drive sales lead attribution, customer acquisition, engagement, and retention.
Why You'll Love Working with Us
You'll be helping transform digital health care education, improving mobility and access for 300k+ users in 193 countries. Our team of talented employees and contractors is aligned to the same purpose and values, with the opportunity to bring our own unique strengths to our roles. Thanks to our welcoming company culture and comprehensive benefits, OnlineMedEd was ranked #5 Best Small Places to Work in 2022 by BuiltInAustin and one of the top Austin-based companies to work for overall.
What You'll Do
Build out and manage the marketing tech stack roadmap and support the Marketing, Sales, and Customer Success teams with day-to-day operations and troubleshooting
Collaborate with Marketing and Sales team members to implement and track lead generation and customer lifecycle campaigns, with involvement in all aspects of the process from target identification to testing to post-campaign reporting (lead management, nurturing, routing, and scoring)
Implement and/or enhance existing conversion tracking technology and methodology to ensure accurate conversion tracking across all marketing channels and initiatives
Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience
Assist with the development and automation of reporting dashboards for the marketing team, aggregating performance data from a variety of channels into centralized, easy-to-interpret dashboards that serve the needs of marketing stakeholders
Ensure our prospect and customer data is kept up to date and leverage tools to enhance and grow our database
Ensure our marketing software is utilized to its full potential; work to connect and integrate different tools where possible to enhance marketing software performance
Note: This position will begin as an independent contributor role, but may be responsible for managing one or more direct reports over time
Qualifications You'll Need
8+ years experience in marketing operations, lead generation, marketing automation, and digital journey campaign work
Experience with typical marketing automation platforms and technology systems (Hubspot and Salesforce preferred)
Experience working across multiple marketing channels and synthesizing data into insights across web, organic, and paid social and digital assets
Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals
Deep understanding of the sales process (both B2B and B2C), sales cycles and buying behavior, plus strong knowledge of markets, trends, industries etc.
Strong analytical skills and ability to interpret data, identify trends, analyze program effectiveness and ROI
Demonstrated skills in problem solving, interpersonal communications, and presentations
Skills That Will Help
Bachelor's degree in Business, Marketing, Communications, or related field; master's degree a plus
Experience working with mainstream CRM and Marketing Automation tools
Experience leading teams and coaching direct reports
Competitive compensation: $95,000 - $115,000 per year depending on experience
Genuine flexibility in work:
- Location: We're a remote-first organization with a physical office in Austin, Texas. Candidates located anywhere in the U.S. are welcome to apply.
- Hours: Work a schedule that makes sense for your life.
- Time off: Unlimited time off lets you celebrate, relax, recharge, recover, or travel the way that works best for you.
- Preferences: We provide funding to set up your home office space, plus you’ll choose your laptop and own it after a year.
Enterprise-level health, dental, and vision insurance: OnlineMedEd covers 100% of the premium costs for employees, plus 80% or more of dependent premiums.
Health and fitness perks include ClassPass credits, a wellness stipend, and virtual coaching for mental health.
Selflessness: The best results happen when we put the users first, the team second, and ourselves last.
Lifelong learning: Monthly Lunch and Learns, weekly presentations, funding for professional development, and 1:1 coaching provide frequent opportunities to learn and grow.
Accountability: Take responsibility for your day without being micromanaged. We're focused on doing great work; when and how you do it is up to you.
Transparency: We have an open-door policy and a no-blame culture. Salary ranges are transparent to foster pay equity. We value honest communication at every level of the company.
Excellence: Focus on being great. Use the equipment you want, take advantage of the flexibility of unlimited as-you-need-it time off, and work when and where it makes sense. We strive to set you up for success.
Diversity In Doing Good
OnlineMedEd is a purpose-driven organization focused on doing well by doing good. We recognize that doing good is best achieved by uniting the unique contributions of individuals with different backgrounds, cultures, perspectives, and experiences. Beyond our equal opportunity employer status, we are committed to recruiting, hiring, training, and supporting the professional development of diverse individuals who demonstrate outstanding performance and exemplify our core values.